London has hype in abundance – the city is built on it. Hype tells you what, where and how to eat; oftentimes peddled by people wielding tiny microphones, rallying a troop of dedicated followers willing to wait in line or book a table with a month-long lead time. But hype often precedes disappointment. A large part of the joy of food is landing on something that the majority has not, which is the antithesis of hype culture
To save you from the cascading disappointment of a distinctly average meal, here’s a list of London restaurants that are worthy of hype: new openings that already feel like classics, iterations of familiar faces, and older restaurants that have survived the hype cycle.